It's important we support our small Latinx businesses this holiday season. It's not just that you are keeping someone's dream alive but quite literally keeping the business and family afloat. Small Businesses struggling during COVID-19 hits differently than other years. Businesses are literally dying. Our gente are ingenious, creative and resilient! But they still need our dollars. Instead of shopping this holiday season at large chain stores or on Amazon--- choose a Latinx small business whether online or in a store. At VELA we hope to make this Holiday Gift Book a tradition to grow our Latinx economic power because with economic power comes political power, representation in financial spaces where our gente is needed and responsibility to help our vecino our neighbor.
Let's get rid of "to each their own" or "crabs in the bucket" mentality and help each other when one makes it. When one grows we all grow like Ana Flores founder of We All Grow said. When one wins we all win and we celebrate together. Cabeza arriba mi gente. Keep your head up my community and let's be community rich in culture and checks. Please share this Black Friday Latinx Holiday Gifts Book with your friends on social media. Tag @vela.red!
Some sales in the VELA Latinx Holiday Gifts Book end in December!! And remember small businesses owners are trying their best to get your items delivered before Christmas. Please allow time for delivery and pay attention to some small business owner's shipping deadlines. Some are as early as December 2nd and some until December 10th. Happy Holidays, from VELA.